@ashleystreff

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Welcome to the blog! Here you'll find.....

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Behind the scenes of photoshoots/the company/projects and the people I get to work with. 

Photography and Branding education for entrepreneurs. 

The Social Well Creative showcasing our A list influencers and the companies we help trend. 

LIKEtoKNOW.it looks. Lifestyle looks in home, fashion and products. 

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BRANDING

Dec 18, 2020

Amanda Gilbert Meditation

Amanda Gilbert; speaker, author, meditation teacher and mindfulness professor at USC. Her resume is as impressive as the corporate clients she has worked with, as well as startups. She not only teaches meditation in person at the University level; but also offers a variety of courses and workshops online within apps and on her website. […]

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SELF CARE

Dec 18, 2020

Getting to the Perfect Flow

LA is a big city, but the community that you find can become close knit, as if you were in a small town. Erica and Ashley met at a retreat in Santa Barbara where Erica was speaking on a panel about Women + Business, and Ashley was capturing all of the magic.  Erica is a […]

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BEHIND THE SCENES

Jul 9, 2019

Photographer’s Brunch Recap

Hello my friends!  I’m so excited to share this recap about our May Photographer’s Brunch! On May 25th 2019, we gathered in a beautiful venue, Plant Food + Wine in Venice, CA. It’s a plant based restaurant with delicious food and beautiful décor perfect for a photographer’s eye to enjoy. It’s been a dream of […]

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BRANDING EDUCATION

Apr 5, 2019

The Yes and No’s of Mentorship

Why I believe in Mentorship I want to talk about mentorship.  By now, you’re probably very familiar with the rise of coaching, mentoring, workshops and digital courses.  But are they really worth it? My answer it yes.  But it’s not a short answer. I graduated from photography school in my early 20’s during the recession. […]

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BRANDING EDUCATION

Mar 23, 2019

Why it’s so important to find the right branding photographer.

First let’s talk about branding. Branding is a key element to a successful business.  With the flood of small businesses people are creating, we’re talking, an epidemic of people leaving their corporate jobs to pursue their own businesses, it’s more important than ever before to understand branding.  Now, I fully believe that everyone has their role […]

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PHOTO BIZ EDUCATION

Apr 3, 2018

Lightroom

Lightroom was originally intended for professional photographers as a software for editing imagery. It allowed photographers to easily categorize their projects and edit more quickly by creating presets. Presets are editing actions saved into a file where you can quickly hit the action button and instantly have each photo edited. This significantly cut down photographer’s […]

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PHOTO BIZ EDUCATION

Mar 22, 2018

Meet my favorite lens

The Canon 85mm 1.2 It’s the absolute best for portrait lenses.  It does not distort like other lenses can.  For instance, a wider lens like a 35mm or  24-70mm is sensitive to distortion.  In portraiture, I want to make sure that my clients are portrayed in the best way possible without enlarging/shrinking or lengthening/shortening shapes. […]

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BRANDING EDUCATION

Feb 7, 2018

The Good Fest 2018

This community is everything. Yesterday was so full of magic at the @thegoodfest. It’s so fun to see all my friends giving their gifts of knowledge to 400 women. To my loves, @iamsahararose@thebalancedblonde @sophie.jaffe@kelseyjpatel @elevatetheglobe and to @theskinnyconfidential for constantly spreading your knowledge of what’s to come, and so fun to hang with my ladies […]

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BEHIND THE SCENES

Feb 6, 2018

Hometown Engagement Session

Last month we flew to Boston to shoot this timeless congressional couple. Joe creates strategies and campaigns for congressmen, and was even doing some work with Hillary Clinton last week! His fiancee, Nicky, is one of my oldest and dearest friends from high school. These two are seriously a match made in heaven, because even […]

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BRANDING

Jan 16, 2018

Personalized His and Hers Wooden Watches

So, Matt has been talking for months about how he wanted to invest in a new watch.  I  spent years going to specialized watch stores with my father before he made his big purchase.  I feel like I have a pretty good handle on quality, ya know? haha, I never intended on being the one […]

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