Here at The Social Well, self-care is one of the most important rituals one can practice. One of our favorite teams to work with is the incredible team of healers over at In8Love Wellness. We have loved getting to work with them In8Love Wellness team and their phenomenal line of products.
In8Love Wellness offers a variety of chiropractic care and holistic practices at their retreat in LA; we say retreat because their clinic does not feel like a clinic.
Who is In8Love Wellness?
At In8Love Wellness, their expert team cultivates a full package experience that addresses the unique needs of each individual patient. They offer chiropractic care, laser care, massage therapy and more.
The team at In8Love Wellness is dedicated to educating their patients as well as treating them with an adjustment. Patients and clients can take classes to learn more on posture and at home practices.
Ashley was drawn to them because she was having health issues of her own and needed chiropractic care. Being a photographer and shooting for endless hours each day had her feeling burned out and incredibly sore.
Deciding to practice her own self-care, she sought out the team at In8Love Wellness. The environment of the clinic impressed Ashley. The clinic had at strong sense of branding and marketing already had happening within the treatment center, as well as a few of their products.
“We don’t always think of things like the chiropractor as an act of self-care and love. It is often something we are driven due to the pain we experience. I wanted to help bring the idea of going to the chiropractor as part of your self-care more mainstream.” Said Ashley when discussing her inspiration around the project.
Expanding Self-Care Branding
In8Love Wellness was thriving. The team was looking to expand their product line and locations. Ashley wanted to help. It was evident in x-rays and in Ashley’s movement that after several weeks of treatment, she was finally feeling better. As a living testimony to the incredible work that In8Love Wellness does, Ashley wanted to work with them to elevate their practice and products.
“I wanted to bring chiropractic care into the mainstream. Technical products don’t necessarily have that sex appeal that sells. I wanted to do my best with branding to showcase the element of sensual imagery. I wanted to convey the feminine aspect of nurturing; to make self care a beautiful act.” Ashley said when talking about the campaign.
Joining The Social Well Creative
Inspiration for the creative direction of the shoot came from Ashley’s own personal experience and desire to elevate their brand and products. She took the In8love Wellness team on. Her goal was to convey messages of self-love and self care through the photos; that the posture noodle was your next trendy self care accessory.
“We brought in Social Well Influencers to be part of the shoot, like Lindsay and Celeste to take up close, sensual feeling images that featured the product and services. The team chose to use muted colors and simple outfits as an effort to match the branding that In8Love Wellness already had.”
Ashley and many of our followers highly recommend In8Love Wellness for all of your self care needs if you live in the Los Angeles area.
Social Well Creative is always looking for wellness brands, products and services to create with.